Why Killer Products Don't Sell is a perfect subject for the following events:
o Innovation Summit - what good are innovative products that don't sell?
o MBA enhancement - since no MBA covers sales properly.
o Annual kick-off or sales conference – get the troops to consider new angles on success.
o Executive off-site – rather than study the corporate navel, take a cold hard look at the real world.
o Investor presentations – picking winners and increasing sales for current investments.
o University - enlightening the graduate intake.