Social Networking is everywhere.  A recent blog posting listed the top 50 sites where you need to make sure that your business is listed.  That is a full time job on top of all the other PR and analyst relations you need to do.

A quote from the MD of one business says it all

"There are 50 (obviously much more than that) sites that you need to have a presence on in order to "pull off" your social media strategy. I dont know about you, but I dont have time to sit on a computer all day and manage my real-time social/business profile. I mean it's getting kind of nuts, wouldn't you agree? There must be a simpler way. Today I need to go to LinkedIn to talk to folks like you. Go to YouTube to upload a video. Go to Facebook to add a picture. Forget MySpace, that's a joke. And Twitter baffles me. 140 character messages to people I dont know? Dont get it. And the kicker is, none of these sites are exclusive for my industry. I think that is what bugs me the most. I want one site, dedicated to my industry where I can do everything I need to do and where every one else is also hanging out thinking the same thing. Load pictures, write a blog, add my company, upload a video, chat, etc. And it's all connected."

So for all those of you who are confused - it is only going to get worse before it gets better.  Eventually the top products will win out and the rest will be noise.  But to see where it has all come from, here is a look back at 2009 in terms of Social Networking.

2009 in Social Media from Rob Cottingham on Vimeo. (credit where its due)