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A lot, actually. Consider this: top golf equipment makers introduce new technology every year. Keen golfers the world over upgrade every two to three years. Yet has the average handicap of these players fallen? No. Where’s the ROI?
In this thought provoking article published by AMR Research, Tony Friscia explores the similar achievements of businesses upgrading to the latest versions of Enterprise Software, and why they too are often failing to achieve significant ROI. And the root cause? Failure to address underlying business process issues.
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