I was in a major Waterstones store in London in the business section seeing if I could see my latest book Why Killer Products Don't Sell. You may say author ego, but I'd like to justify it as "checking up on my publisher, Wiley"

The book is about how to sell innovative products and services into corporates - B2B.

Finally found the floor where there are business books - bearing in mind is it's HUUUGE store. There had to be 30 meters of shelving with business books. Everything from Accounting for Dummies through to Macolm Galdwells excellent new book Outliers which looks at what makes people successful.

What was interesting, was there were only 50cm of shelving for books on selling.  5 metres of shelving for books on marketing.

So do people not buy books on selling?  In which case Dominc and I have wasted our time writing Why Killer.  So if they don't read them, how do they gain the skills?

As sales is probably the most critical skill to get a job, to get the order, to get a lifelong (or short term) partner - how come it is not taught in schoolds, University or Business schools?   Are we expected to just absorb it - or are 'sales simply born'.