With most businesses focused on redundancies, bottom line profits and little regard for the rest of society, at Smart Questions we want to make a difference.
Which is why we donate a percentage of revenue to a charity voted for by the authors and the community. Each quarter we select another charity.
It is the only thing that Smart Questions spends marketing budget on. It is great marketing and gives both the charity and Smart Questions great joint PR.
Some call this balanced approach to business - SPICE.
S - Society (including Charities)
P - Partners (in our terms Authors)
I - Investor
C - Customers (Readers or book sponsors)
E - Employees