This book is intended to help you get the most out of your partnership with Microsoft.  We trust it will be a catalyst for action aimed at a range of people inside and outside your organisation. Here are just a few, and why it is relevant to them.

Chief Executive Officer/Owner
Whether you are on your own or have a team of staff under you, the future of your company is on your shoulders.  If you take time out to read this book you will re-evaluate how you can grow your company with Microsoft

Partner Manager/Microsoft Alliance Manager
Your job is managing the relationship with Microsoft. This book is a no-brainer for you. It will help you understand Microsoft better and give you ideas about how to deepen your relationship, to ensure that you get what you need from the partnership.

Sales and Marketing Director
You have a budget and you have an objective. Your budget is probably already stretched – and you are under considerable pressure to get ahead in what is now a very tough and competitive market - now is the time to look at what resources are available to you as a partner that will save you time and money.  You’ll probably find there are activities that you’re currently paying for that you can actually get for free as a partner.

Chief Operating Officer
The daily operations of your business are your utmost importance.  Streamlining your processes and making your staff efficient are an important part of your role.  Here we will help you maximise the tools available to you as a Microsoft partner, achieving the required results in less time, with less cost.

Chief Information Officer/Chief Technical Officer
A skilled, trained workforce can dramatically improve bottom line performance, adding value to products and services and making it easier to compete. Satisfied and motivated workers mean higher levels of staff retention, lowering the costs of recruitment. We guide your thoughts on certification and training as a means to success in business, providing quality work and great customer service