Gareth Fraser-King is a IT marketing veteran, the last ten years with Symantec (formally VERITAS) before Symantec he was at Sybase. In the far distant past he has worked as an IT analyst both client-side and agency analysts, with extensive experience in infrastructure IT, producing high level messaging, white papers, articles, presentations, and marketing deliverables. In addition he is a technical author for John Wiley & Sons, Inc with two books: “Data Lifecycles: Managing Data for Strategic Advantage” & “Data Leaks For Dummies”.
He has worked extensively across EMEA in technical support, product marketing, technical authoring, business development and quality management. Acknowledged by his customers and colleagues as a valued member of a team that understands business requirements across international markets, he has the ability to take complex product solutions and ensure that they can be understood by all – from the sales force to customers, from CEOs to IT administrators. He can capture the essence of new products and features and explain them in simple and memorable ways, tying the technology to business problems and solutions